Logo Rebrand
Brand Typeface
In-House Assets
With Lehman Athletics' rebrand, I focused on modernizing and aligning the department’s visual identity with Lehman College’s official branding. The project involved refining the color palette to better reflect the college’s primary colors, ensuring consistency across all athletic programs.A key aspect of the rebrand was the creation of in-house assets, including two 30-foot banners, designed to enhance the athletic facilities and reinforce school pride. Additionally, I developed a custom typeface that mirrored the original Lehman Athletics wordmark. This typeface became the foundation for redesigning each athletic team’s logo, maintaining a cohesive yet distinctive look across the department.This comprehensive rebrand provided Lehman Athletics with a stronger, more unified visual identity that elevates its presence both on and off the field.
