Lehman College CUNY
August 2022 - Present
• Support and maintain the college’s branding standards by designing graphics and flyers for social media, emails, and on-campus advertisements. This branding standard also led me to redesign the athletic logo, "The Lehman Lightning," to better reflect the college's official colors and visual identity.
• Attend on-campus events to take professional grade photos and videos to be used as content and marketing material for social media and on-campus assets.
• Schedule and post consistent content to social media, increasing the Division of Student Affairs' reach and engagement by over 100%, and growing the account by 60% in total followers in comparison to the statistics prior to the start of the position.
Multimedia Center
September 2023 - Present
• Direct and coordinate production shoots, providing clear guidance to interns and employees on tasks, workflows, and creative approaches to ensure smooth execution and alignment with project goals.
• Operate and maintain camera equipment for various scenes and production shoots, ensuring high-quality footage and consistent visual aesthetics.
Sayns Media
November 2017 - December 2024
• Founded a multidisciplinary creative agency that successfully delivered over 200 projects for diverse clients including MLS player, Dani Pereira & professional sound design company, HOBO Audio.
• Directed the creative process from concept to execution, ensuring innovative and tailored solutions across branding, graphic design, photography, videography, and social media strategies. Fostered strong client relationships and maintained high-quality standards, driving results and exceeding expectations.
Equalize Fitness
November 2020 - April 2022
• Created and maintained a properly structured brand for the company that could be used and referenced to keep its image consistent and recognizable among the community and members.
• Restructured and revived the company’s presence on social media, by taking professional photos and videos to beused as content or marketing material. This restructure and new focus brought over 50% more engagement to theaccount per post, and over 35% more followers to its community.
